Energising a local craft timber company with a contemporary touch.
Pimlico Timbers brings a fresh, energetic twist to the world of fine woodwork. Specialising in native Australian timber tables, Pimlico Timbers celebrates a dedication to craftsmanship and pays homage to the heritage with a vibrant, modern twist.
Crafting a brand that captures tradition and innovation.
Our team engaged in in-depth research, developed a robust brand strategy, and conducted enlightening workshops with the founders. Through interviews with key stakeholders, we gained profound insights into Pimlico Timbers' core values. The result is a brand strategy that seamlessly blends tradition and innovation. Our design team then brought this strategy to life, employing a rich color palette, bold aesthetics, and subtle nods to heritage design systems to create a brand that authentically represents Pimlico Timbers' new identity.
Pimlico Timbers' brand development aims to redefine the craft timber industry by infusing energy into traditional category. Our focus on the beauty of native timbers aligns with the fundamentals of the business and offering a contemporary alternative to the craft market. The brand development includes a new logo a logo, colours inspired by the rich natural landscapes of the north coast of NSW, and a design that pushes the boundaries of traditional craft branding. Our goal was to ensure a seamless alignment with the new brand aesthetics, optimising user-friendliness and accessibility across all brand touch points. Our approach was a light touch for maximum impact, creating a user experience that delights and engages.
