A product platform and merchant marketing tool, with a winning twist.
Raflin motivates the uninvested customer via a joyful purchasing experience.
How do you design a whole brand that is largely represented by a single button?
We partnered with Raflin to create a brand from scratch that embodied flexibility and simplicity. As the brand is a tool sitting on top of other platforms, personality played a huge part in the decision making. The brand had to be able to be loud when called upon and paired back when needed.
We developed an extensive colour palette that directly reflects the products functionality and utility. Key this was the modules housing messaging and flexible content blocks for a broad range of storytelling. The relationship between Raflin and partner is forever omnipresent so built for that too, utilising global systems users can look to and understand at the drop of a hat.
The current discount model generates a single known outcome to the user. Let’s take a closer look. The human brain feeds off variability. Mundane, predictable (unless exceptional) experiences lead to disinterested customers. After pivots, userbility programs and iterations on iterations the value prop became very simple; user could continue with a 10% discount OR use Raflin and checkout with either a 10% or 100% discount. If our math is correct, that’s a 10x better product.
